Pick the Right Digital LCD Advertising Player Outdoors

bus digital display

With the development of smart cities, the demand for outdoor LCD advertising player is increasing, and there are many applications and uses, with a wide range of solutions and styles, then what kind of players can be better applied for users?

1. Exterior styling
To select a player, first of all, it depends on what kind of environment it will be installed in, such as: community gates, commercial streets, campus, bus stops, etc. The surrounding is different, the LCD advertising player is better integrated into it. SUNTUNE RECOMMENDS CHOOSING THE EXTERIOR STYLING MOST SUITABLE, OR HAVING IT CUSTOMIZED.

2. Configure features
Secondly, it depends on how the device is used, whether it will install and run specific software. If you only play pictures, videos, text and other information, you can choose an Android motherboard, or take the solution with HDMI motherboard. If you have software to run, you need to choose either Android or Windows, according to what type of the software and the configurations required. If there are interactive queries, you need to add touch capabilities. If face recognition is required, you need to add cameras for face recognition. Meanwhile many other features can be added, such as QR code scanner, fingerprint reader, printer, and so on.

3. Mode of heat dissipation
There are usually 2 kinds of outdoor LCD advertising player, namely air-cooling (IP55) and air conditioning (IP65). In areas with little temperature difference, air cooling can be OK to dissipate heat. If the temperature difference between day and night is large and the winter is relatively cold, it is better to use an air conditioner for heat control. If the budget is limited, the air-cooled heat dissipation can also be used instead of the air conditioning, only one or two electric heaters need to be installed inside the equipment. Take in mind that the heaters effect will not be as good as the air conditioning. Feel free to contact SUNTUNE if it’s in special places, and we will work with you for the best solution.

4. Screen brightness
Outdoor LCD screens are usually with the brightness more than 2000 Nits. SUNTUNE is capable of producing and supplying monitor brightness such as 2500 Nits, 3000 Nits, 4000 Nits, 5000 Nits, etc. The principle is that the brightness shall be applicable, it does not have to be too high after all.

In addition to the above points, other features such as waterproof, dustproof, lightning, explosion-proof and more, are all essential functions of SUNTUNE LCD advertising player.

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LCD or LED Which Is Better to Choose?

led billboard display

LED and LCD are two completely different light-emitting technologies; the former is light-emitting diode positive light, the latter is liquid crystal backlight light. Both technologies are widely used in mobile phones, TVs, commercial displays and other fields. Here’s SUNTUNE’s lay down analysis of the differences between these two for business applications.

1. LED displays compared to LCD displays in visual effect
LED display is composed of a number of 320mm*160mm (conventional size) LED units, regardless of size, can be infinitely spliced without splicing gaps, so the screen customization is high and the picture integrity is very good. LCD splicing screen is composed of several LCD units. The LCD unit specifications are usually 49 inches, 55 inches, 65 inches, etc. To choose the units properly, it needs to refer to the specifications of the entire screen. Besides, the picture integrity is not so good because of the splicing gaps.

2. In brightness
The brightness of LEDs is in the range of 800 to 6000 Nits, while the brightness of LCD is 250-1500 Nits. LCD screen gets low in brightness, not suitable for outdoor or the indoor with strong light. LED display, however, is not limited by light intensity and can be used both indoors and outdoors.

3. The power per square meter of conventional LED display is about 450W-800W according to the difference between dot spacing and other parameters, and the power per square meter of conventional LCD screen is about 350W, and the power consumption per square meter of normal use of LED display is greater than that of LCD screen. In specific places, the brightness of the LED display can be turned down so to reduce power consumption.

4. The LED is emitting light through the chip, and the color saturation is high. The LCD is through its backlight, and the color reproduction is average, plus each liquid crystal unit will have a certain color difference, resulting in the overall color general.

5. See it up close
For example, when viewing a screen within 1 meter, the LCD screen has delicate picture quality and high definition. The lamp beads of the LED display are obviously grainy and the clarity is average. However, standing at a normal visual distance of 2 meters away, there is little difference in image quality between the two. Of course, the clarity of the picture quality is also related to the model of the LED display, and the close-up picture quality of the small-pitch LED display is very clear.

6. In functions
Actually, the two are only used as a display function, there is no essential difference. Both have the function of playing videos, pictures, PPT and other materials.

So to sum up, LED or LCD, which one do you think is better? In fact, the most suitable is the best. Stay tuned for a separate SUNTUNE post on how to pick the right LCD display!

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Outdoor Display Monitor and Application Scenarios

outdoor display monitor

Outdoor display monitor, not only can bring good visual and auditory enjoyment of information dissemination, but also can be widely used in advertising playback, information release, media communication, touch interactive query, etc. The following tells a few scenes that the outdoor display monitor be applied.

1. Campus
Applied in the campus, it’s usually for the dissemination of campus culture and high-tech demonstrations, or to show some management rules, or systems to facilitate school education, or student communication, etc.

2. Hotel
Such as hotel introduction, restaurant signature dishes, retail prices, special services, preferential activities, the latest product information, notices and announcements, etc. The outdoor display monitor can be well promoted in a timely manner for the hotel image, service introduction, preferred activities and other publicity.

3. Community
When applied in the park, the outdoor display monitor can be used to show some real-time notifications such as activity rules and systems, which can better serve everyone.

4. Highway
Being made as outdoor electronic bulletin board, the outdoor display monitor can play a good role in publicizing culture, advertising and announcements, and is also an important part of the construction of smart cities.

On the one hand, outdoor display monitor can choose advertising forms according to the characteristics of the region, such as in commercial streets, squares, parks, transportation, large shopping plazas, real estate, tourist attractions, schools, stations and other outdoor public places where a large number of people gather. On the other hand, the traditional media can promote advertising contents in limited ways, while the outdoor display monitor can broadcast rich contents, in diverse forms, and remotely, so to achieve better publicity effect.

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Outdoor Digital Display And the Purchase Points

outdoor digital display

As a new type of advertising media for all-weather outdoor use, outdoor digital display must have the following components to ensure the normal operation for a long time and around the clock. ①Outdoor high brightness screen; ②Steel rust-proof housing; ③Waterproof system; ④Temperature control and heat dissipation system; ⑤Moisture-proof and anti-condensation system; ⑥Anti-theft and anti-vandalism system; ⑦Anti-natural disaster and lightning protection system; ⑧Dustproof; ⑨Protection against electromagnetic interference; ⑩Anti-biotic, anti-mold, anti-corrosion.

Basically, the outdoor digital display needs to offer feasible solutions according to the use environment, regional climate and other factors, before making a quotation. The higher the protection level and safety performance, the more expensive the price. “You get what you pay for.” Customers cannot make the price cheap for a while, while let it affect the long-term use of the advertising equipment.

Regarding the high brightness screen of outdoor digital display, the general original kind either does not meet the requirements of outdoor brightness, or the price is very expensive. Now the commonly used solution is mainly to change the backlight, and the trickiness of changing lies in the backlight lamp beads. The lamp beads are not in the same grade, the price difference is large, and the gap in quality and performance is also large. Therefore, users must know more about the internal structure and principle of the digital displays when investigating and purchasing them, or consult professionals to “shop around”.

The shell and internal hardware components of the entire outdoor digital display must be high strength, corrosion resistance, impact resistance, sealed and dustproof, and good moisture resistance. It can be imagined that if the display is used for a long time in a high temperature, rainy and humid place. It’ll be a great test to the corrosion resistance of the entire shell. SUNTUNE has undertaken a project surrounded by the sea on three sides, the special geographical environment causes the place to be humid all year round, the sea water is very corrosive and the temperature is very high, especially ultraviolet rays are very strong. SUNTUNE effectively isolates ultraviolet rays by using a special explosion-proof glass. After the simulation of the sun high temperature test, it’s fully able to withstand the high temperature and high ultraviolet environment all year round. In response to seawater corrosion, the display shell is made of high-strength steel plate, combined with the anti-corrosion paint, the shell achieves high strength and high corrosion resistance. It was put into use in 2014 and is currently working well.

A very key factor affecting the service life of outdoor digital display is that the display equipment is used for a long time in summer, the sun is hot baking, the inside of the advertising equipment is already heating, inside and outside under the blow, if there is no good temperature control and heat dissipation system, the temperature inside can reach 60 degrees, or even higher, in this environment it is very easy to cause circuit aging, or even short circuit. In a city in the Middle East, the extreme temperature reached 43 degrees in day time in summer, SUNTUNE did a targeted simulation design analysis of heat dissipation, and made reasonable planning for the air duct, and used special industrial air conditioner to control the LCD internal temperature, so that even the outside of the equipment is like a stove, the inside is still cool as autumn, which protects the PC board as well as the internal wires. The thermostat of the digital display is also very important, SUNTUNE has strong strength in technology and production, especially its own unique technology in the temperature control and heat dissipation system. As a well-known supplier, SUNTUNE has many years of R&D and manufacturing experience in the cooling system of communication cabinets, and has been highly praised by customers. INDUSTRIAL PRECISION AIR CONDITIONING IS THE CORE OF SUNTUNE’S OUTDOOR DIGITAL DISPLAY COOLING SYSTEM.

The moisture inside of the digital display should also be paid attention to, because no matter how well the waterproof is done, the interior is still very susceptible to moisture if it is in the rainy and humid season. Generally, the solution is to use anti-condensation controller, heating dehumidification, or fan dehumidification.

Because outdoor digital displays are assembled with expensive LCD modules, they are easy to be targeted by thieves. If the thieves use violent means to destroy the shell of the display, premeditated to steal the LCD module, then no matter how good the anti-theft and anti-vandalism technology is, it cannot be guaranteed to be foolproof, so the manufacturers use cameras additionally to make a record of the surroundings and possible damages, in case of processing.

In thunderstorm areas, lightning protection is also the focus of consideration, and the general manufacturer’s lightning protection practice is grounding lightning protection. If it is in a coastal typhoon-prone area, it is necessary to make a good anti-typhoon plan. The digital display itself is very heavy. If the super typhoon is encountered, while the anti-typhoon plan is not done well, once the display machine falls down, it will either get damaged or get people hurt.

There is also an invisible interference to consider: the electromagnetic interference. The computer board, which is the core component, is equivalent to the brain of the digital display. It’s loaded with extremely sophisticated CPU and other electronic parts. If there is a strong magnetic field, it will cause interference to the normal operation. Usually a metal shielding is used to solve the problem, except in special cases.

As technology advances, the business environment changes, and the functions and features of advertising machines change with it. SUNTUNE will surely keep pace with the times and create more perfect products.

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The Functions of outdoor kiosk All in One LCD Display

outdoor kiosk

1. Turn on and off regularly
This is the primary function of the outdoor kiosk. Being installed outdoors, it is very inconvenient for the kiosk to switch on, so it is necessary to have a basic function so as to switch on and off regularly, usually with a microcomputer timer switch, which can support different time segments of playback control.

2. Waterproof and Sunscreen
The temperature is very different throughout the year. It rains, winds. And the humidity level changes. Such phenomena may add damage to the digital screen. Besides, rainy days and sunshine may affect the visibility of outdoor digital displays. These possibilities have to be taken into consideration. As a countermeasure, SUNTUNE has made the outdoor kiosks with own patents of waterproof and sun protection, to ensure no impact on performance even in heavy rainy days.

3. Outdoor high-brightness LCD screen
Insufficient brightness and poor anti-reflective treatment can make images difficult to see. The outdoor kiosk has a high definition, bright adjustable feature, so that the advertising contents have a beautiful visual enjoyment.

4. Operation in outdoor constant temperature
The outdoor kiosk machine adopts intelligent temperature control system for heat dissipation and heating, so that it can keep working under constant temperature conditions and improve its service life.

5. Capabilities of content management
Through this function, users can manage files at any time, adding, modifying, copying, deleting and more. At the same time, it also has a system that can store display content which is frequently reused, so that users are easy to operate.

6. Network capabilities
After the outdoor advertising machine uses the network function, it can truly realize the effective management of unmanned. Real-time data is available and downloaded programs can be updated at any time. Meanwhile, it must also have a stand-alone function, so that the advertising outdoor kiosk can still be used in the case of no network.

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Development of SUNTUNE Outdoor LCD Display

outdoor lcd display

With the rapid development of the industry, the outdoor LCD display surfaced out of the market slowly. Using industrial-grade LCD screen, video image is more beautiful, and the 3D sense is stronger. With straight down LED backlight, it’s visible in sunlight. With automatic photosensitive probe, adjustable brightness according to ambient light, it’s able to save energy meanwhile reduce the light pollution. With Android motherboard and DSS the information release system, the screen backlight can adopt its brightness automatically so to meet the HD image display even in the strong direct sunlight. Outdoor LCD display is a product that conforms to the market demand of outdoor advertising purposes, which is gradually replacing the light box as well as other static advertising equipments, quite suitable for government agencies, bus stations, subway stations, airports, large shopping malls, commercial pedestrian streets, residential areas, parks, tourist attractions, etc.

Key Features
1) Stylish appearance
Standard metal shell, according to customer needs, professional design, elegant and fashionable, a variety of styles, high-end extraordinary.
2) Timed backlight
Support 10 groups of time period timing backlight control, convenient and easy to operate.
3) Intelligent temperature control
Intelligent temperature control system, to maintain a constant temperature and dry environment inside the fuselage, to prevent fogging and condensation.
4) Dustproof and waterproof
The airtight design of the whole outdoor LCD display prevents external dust and water from entering the inside, reaching IP55 standard at least.
5) Sun protection and explosion-proof
The shell is galvanized steel sheet, which has been treated with technologies such as special outdoor powder spray painting, waterproof and sun protection, anti-corrosion, explosion-proof professional surface and more. It can be used outdoors for up to 10 years without fading.

Key Functions
Weather information, terminal management, split screen display, automatic download, built-in wireless Wi-Fi.

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What Reasons for Outdoor LCD Monitor Going Black?

outdoor lcd monitor

Due to the terminal users who do not well know the outdoor LCD monitor, the usually said black screen phenomenon has the following several kinds of situations.

1. Need to confirm whether the mains power supply is normal.
In some cases, the power supply to outdoor LCD monitor tripped, or other things disconnected the power supply. If the user sees that the screen is not displayed properly, he may feedback that the monitor has a black screen. This situation is easy to handle, find the power point, after coordination and communication, power to the monitor can be restored to normal use.

2. Check whether the screen display is caused by backlight.
Another part of the situation is that the equipment is used for a long period of time, or the constant current board failure of the high brightness LCD screen, resulting in the occurrence of regular local backlight is not bright. This phenomenon may also mislead the user feedback the black screen problem. It could be due to the bad contact of the backlight power wire or the failure of the constant current board, either of which needs to be replaced.

3. Motherboard failure, resulting in the screen is not bright.
There is also a part of the motherboard failure caused by which the screen is not bright. The screen has no contents display, but the sound of the play is normal. There is no signal of the motherboard driving the screen to light up, so that the screen does not work, the same will make the user feedback that the screen goes black. The problem can be solved immediately with some process on the mainboard.

4. Design defects by unprofessional manufacturer
Another black screen phenomenon named in the industry, is that because the manufacturer is not professional in the design of the whole machine, and the cooling system is not in place. As a consequence, the heat inside the equipment cannot be discharged to the outside, but accumulated inside. The temperature is too high, beyond the LCD molecular upper limitation, and then the screen appears irregular black partically or totally. Such problems should be dealt with by adjusting the fan speed or resetting the temperature. If it still cannot be solved, it can only be re-produced so as to replace the machine. It is recommended to choose a professional outdoor LCD manufacturer, and the quality can be guaranteed.

5. Related to the use of setting time.
Some users set multiple working hours for the outdoor lcd monitor, for example, working normally from morning to noon and starting again at about 3-4 o ‘clock in the afternoon. However, because the equipment does not work at noon, the internal cooling system does not work either, resulting in high internal temperature. In the afternoon boot, the LCD screen, due to the high internal temperature, can not work normally, resulting in a black screen phenomenon. Therefore, SUNTUNE recommends keeping the machine working throughout the day, and the cooling system will keep the whole thing running.

The above basically lists the various situations of “black screen”. Although there are occasional small problems, the odds of outdoor lcd monitor are very small, unless you use non-professional manufacturers. SUNTUNE focuses on the research and development, design, production and sales of outdoor LCD equipment, providing you with quality assurance, quality solutions, new appearance designs and so on.

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Tide of digital signage

digital signage

Catalyzed by 5G, AI, IoT and other new technologies, digital signage is not limited to one-way transmission, but has become the core of human and data interaction. In the retail industry, for example, providing retailers with personalized services, theme-based digital enhanced experiences, and other premium services; In banking and finance, to act as a touch point for customers and provide them with more intelligent services and immersive experiences. The development of new technologies will continue to enhance the application value of digital signage industry. In addition, improvements in display technology will also drive customer demand for digital signage solutions.

Ladders and transportation will also see rapid growth in the use of digital signage. The application of digital signage in the field of transportation includes not only the application of digital advertising and posters in airports, train stations, subway stations and bus stations, but also a wide range of road taxis, public transport buses and other vehicles advertising products and services. The advertising sector is expected to grow due to the rapid urbanization and development of the transportation sector in emerging countries, ultimately driving the growth of the digital signage market.

More and more hospitals are using digital signage for a variety of purposes, such as sharing important enrollment information, calling for notifications, communicating health tips and appointment information.

Under the influence of a combination of policy, demand, technology and other factors, digital signage is bound to continue to grow rapidly. In the future, SUNTUNE will take technology as the driving force to create a one-stop digital signage application platform for hardware, software and service, continue to provide professional and innovative digital signage solutions for more industries, and strive to promote the digital transformation of industry and enable the high-quality development of digital economy!

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Advantages of the Outdoor LCD Advertising Machine

outdoor LCD advertising machine

In recent years, in all walks of life eager to quickly enhance the corporate image, promote commercial information; Governments at all levels also hope to establish the image of the city through outdoor advertising. Under the trend of beautifying the city, the important role of outdoor advertising machines is self-evident. So, what are the advantages of SUNTUNE’s outdoor LCD AD machine over traditional advertising delivery?

SUNTUNE outdoor LCD advertising machine displays HD, delicate, supportive to 4K resolution, and good visual effect. The advertising machine has a light-sensitive function, which can automatically adjust the screen brightness according to the ambient light, saving energy and protecting the environment, and effectively preventing urban light pollution. 24 hours all-weather broadcast advertising machine operation means not limited by time. It can run 24 hours without interruption, and reach the maximum degree of enterprise publicity.

Key Features.

1. Intelligent temperature controlling system
The advertising machine has a variety of heat dissipation methods such as air cooling, air conditioning, heat exchange and so on, and equipped with high temperature protection mechanism. The default mechanism is to automatically turn off the display backlight and cut off the heating source when the internal temperature exceeds 55℃. When the internal temperature drops to 45℃, the backlight will be automatically restored to work normally, so as to effectively protect the advertising machine and prolong the product life.

2. Content updates convenient, facilitate accurate propaganda
The advertising machine support wired, wireless and 4G network, information release and update convenient, remote control terminal, real-time release of information, reduce operating costs, more convenient management.

3. The program content is diverse, and supports split-screen display of customized program content, video, pictures, text information, live information, information broadcast and other content; supports horizontal and vertical display, and can be arbitrarily divided into different areas.

It is believed that in the near future, the application of outdoor advertising machine will be more and more extensive. And more brands will be benefited from the promotion.

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How to enlarge the value of outdoor media by digitization?

DOOH advertising media display

Digital transformation has not only restarted the vitality of outdoor media market, but also promoted the development of outdoor advertising market. Digital outdoor advertising is quite effective in attracting new consumers and making existing consumers increase their purchase, and has also amplified the marketing value of outdoor media.

So how does digitization amplify the value of outdoor media?

1. Disintermediation, the establishment of outdoor media digital thinking
In the past, when advertisers need to put in outdoor advertising, they need to negotiate with a large number of media, resulting in higher labor and time costs, so the intermediary role of agencies is particularly important.
The emergence of digital outdoor media has subverted this model. Through digital outdoor advertising platform, it can locate the audience that advertisers need to match in real time, and precisely match the audience with the display content. Procedural purchasing has realized standardization, transparency, precision, real-time and scale, and has become the general direction pursued by the outdoor media industry in the future. It includes real-time bidding mode (RTB) and non- real-time bidding mode (non-RTB).
Advertisers only need to focus on the digital outdoor advertising platform, can cover the vast number of people, and through the precision marketing model to reduce the cost, to achieve the desired publicity effect.

2. Enhance the interactive experience of outdoor advertising
With a single advertising display, it is difficult for consumers to have an effective interaction with the brand. Therefore, consumers are in a passive state of acceptance, and the marketing effect will decrease accordingly. Digital outdoor advertising can increase consumers’ cognition of the brand from offline and user interaction experience, so that the brand and users have emotional interaction, in-depth understanding of brand values, and through offline feedback to online communication effect. Therefore, in the era of experience economy, digital outdoor advertising not only has two-dimensional code, AR and other interactive technologies, but also will appear live broadcast, voice code interaction, face recognition and other technologies, to provide consumers with a changing, dynamic, novel all-round combination of interactive experience form.

3. Make a significant change in the marketing communication market pattern
In the subdivision of outdoor media market, the structure of marketing communication industry is changing. The value growth of traditional outdoor media is slowing down significantly. Digitalization is the trend of the future development of the industry, and the proportion of digital outdoor media purchase is rising sharply, which is the most important growth point in the future.

In the future, the Matthew effect of marketing communication market will intensify, and the growth rate of traditional outdoor advertising market will continue to decline, while the emerging digital outdoor advertising market will lead the growth rate of outdoor media market. How to grasp the future development direction, build the corresponding capacity and organizational structure, and establish the sustainable competitiveness are the severe challenges faced by outdoor media enterprises.

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