DOOH media growing faster with 5G commercialization

dooh advertising media display

5G is a momentum for advertising media players, which has successfully drawn the attention from global advertisers. Then what can 5G do for DOOH media? How do we media owners survive at such a challenge time? It’s a topic worthy to discuss a little.

1. Transmission speed brings out the most effective marketing approach.
5G is empowered with a transmission speed hundreds of times faster than 4G. On the one hand, DOOH media is able to display UHD images and videos in extreme details, and perfect in 3D mode. This is a boost to advertising experience as well as to customers satisfaction. On the other hand, 5G technology will get the streaming video sold in seconds, and accelerate the outdoor advertising auctioned in programmed ways. As a result, live advertising will come all over sooner than ever. The cost, however, is coming down.

2. AI and AR are changing the display mode with DOOH media.
5G is catalyzing new advertising technologies, for instance, the commercialization of smart scenario-based experience, which can be carried out only via AI and AR. Give it a thought, the advertisements are now static, two-dimensional, what if they are suddenly displayed all around dimensions? Imagine, when you come into a restaurant, a three-dimensional menu with pictures is presented immediately in front of your seat, is it vivid and exciting? Well, it’s the challenge to make the advertising alive.

3. 5G technology is driving in a new era of data management.
5G means all things connected (IoT). It’s already starting to play the crucial role in smart city system. We can see it by the intelligent terminals and accessories launched one after another. With these terminals and accessories, it’ll be more convenient to gather the offline data, which can be imported into offline reselling system, which in turn can be the support for AOD, ROI, or DOOH media evaluation.

5G is breaking through IoT technologies in a fantastic speed, while AI is helping DOOH media improve its human-machine interface. As a leading manufacturer, SUNTUNE is committed to taking the latest technology as well, to promote the rapid development of digital outdoor media industry.

/by

What can restaurant ordering machine do for future catering industry?

touch screen order system restaurant

Last September an unmanned restaurant named Chongqing Noodle was opened in Shenzhen. It aroused a wide concern because it reminded people of Eatsa, the first global unmanned restaurant in Los Angeles, which is said running unwell currently. However, the head of Chongqing Noodle emphasized that time had changed since 2015, now that he had signed an agreement with a high-tech company and taken their cooking machines, by which he could have 150 meals prepared all at one time. SUNTUNE has the honor to be the supplier of all 20 restaurant ordering machines.

In the mind of consumers, perhaps the unmanned restaurant means no more than self ordering and self paying, while the restaurant ordering machine no more than a touch screen menu. The machine, though not so eye-catching, has invisible value in unmanned services. At least, you don’t have to wait without knowing what is going on with your order.

First of all, you need to choose menu on the restaurant ordering machine, submit the order, and accomplish the payment via WeChat or Alipay. At same time, a receipt will be printed out, on which the info is synchronized to both you and kitchen, by which you’ll learn how many people in queue, how long you need to wait. No name called in due order, only meals message sent by phone, or by a beep machine on your table to inform you the meals ready. Believe it or not, by restaurant ordering machine, it takes no more than 30 seconds to complete the whole process!

It’s said that McDonald’s is also working for its smart food ordering system. Consumers can come to the counter, or use their cellphone to book meals, then take the seat wherever available, scan the QR code on the table and send the signal for location, food will be delivered directly to the table.

As a matter of fact, Eatsa, Chongqing Noodle, McDonald’s, they all have behaved on behalf of the future catering industry, I.E., relying on mobile devices and restaurant ordering machines, minimizing human services, improving efficiency, and lowering labor fee. All in all, to avoid poor manual service, while to enhance the dining experience at all costs.

With restaurant ordering machines, the unmanned restaurants are more convenient, more leisure, and more peaceful. Consumers are no need of time to queue or wait, or ask for help. To catering managers, it saves labor cost, reduces cash risk, but holds all records of consumption, which is helpful in data analysis and later strategy adjustment. Hence it’s a very promising business model. Although restaurants are unmanned, it doesn’t mean lack of caring and quality. On the contrary, it provides consumers a fresher scenario, and helps managers lay down for more recipes and purchases.

With the development of technologies, more and more industries will be changed forever. The case of Chongqing Noodle tells us that traditional industries have no more advantages in the new era. It’s also plain that waiters, chefs, shop assistants will lose their jobs to AI machines. The restaurant ordering machine is only a beginning. If you don’t work hard, you will be eliminated. It sounds cruel, but it’s already happening.

An unprecedented business and professional revolution has arrived!

/by

Self service machine fully upgraded for better performance

self-service vending machine

5G and IoT bring out multiple new technologies, while more and more manual work is replaced with smart devices. Most of them can be seen in banks, shops, restaurants, hotels, hospitals and government administrations. The trend seems intensified in 2020 by corona virus, known as numerous of self service machines with non-contact mode.

Accordingly, SUNTUNE has launched an overall solution, covering platform as well as applications.

1. Automated retail vending machine
Repeat customers are important in retailing field. But the repeating depends too much on feelings, which is far enough purely by artificial efforts. The vending machines, however, can effectively reduce customers waiting time, help Quick Pass come true.
Retail vending machines made by SUNTUNE are operated on a special self service motherboard, which is originated from X86 and ARM and running with embedded system. Hence it’s rich in inputs and outputs, supportive to extensions such as touch screen, camera, card reader, NFC, QR scanner, Printer, etc. The motherboard is powerful in multitasking capability and millisecond response.

2. Bank ATM booth machine
Banks are particularly enthusiastic for AI technology. To improve services in “Smart Bank” outlets, SUNTUNE will continue to upgrade the financial solutions, by adopting face recognition and speech recognition. Hopefully, 500 more financial self service machines will be introduced in the second half of the year 2020.

3. Hospital queue system kiosk
Corona virus is hurting a lot of people all around the world. In many countries, hospitals are overwhelmed with patients but short of doctors and nurses. Nothing can relieve such stress but self-service registration machines. Actually, self service machines are helping since the beginning of epidemic. Guided by videos, pictures, texts, patients are able to get familiar with medical process in shortest time, and learn by themselves how to make an appointment, register, or recharge. Most important, the machines can run 7*24 hours unattended.
SUNTUNE is capable of providing self service chips and motherboards for hospital machines. The latter can be customized in local favor.

4. Fast food self service payment kiosk
Basically, the setup of smart catering industry has accomplished, which leaves future catering system only integrating all in one with big data, intelligence, mobile payment, and precision marketing. The catering business, as a report from McDonald’s says, can be made prosper only by adapting the new system. After all, catering system is now more functional for the cluster development. For this reason, the smart catering solutions launched by SUNTUNE are composed by both public cloud and private cloud, synchronized with multiple subsystems. A highlight of the food ordering machine is its game interaction, which is designed fashionable especially for young consumers. Of course, the food self service machine works with Pay with Your Face. It’s reserved as well for future upgrading.

5. Self service ticket printing kiosk
More and more self service machines are enabled at government service centers, which is quite a convenience for citizens to deal with payment, purchase tickets, attend to tax declaration, inquiring and printing. Most of all, the transact can be done at free time. Ticket printing kiosks by SUNTUNE are efficient in handling the self services. The self service machines can complete identification quickly, process with querying, paying, printing, monitoring at same time. The machine can also be applied as hotel self check in, airport self service check in, even as digital photo booth kiosk self service.

With a strong R & D team, SCM, and hardware factory leading in China, SUNTUNE will constantly improve its self service solutions for global customers.

/by

Outdoor interactive tabletop kiosk alive with AI technology

touch screen interactive table

SUNTUNE manufactured some tabletop kiosks for Europe (Here download the pictures). By feedback, digital marketing and mobile advertising are still the main fields for newly added advertising costs. However, the whole industry is in reformation, with the help of big data, AI, IoT and other technological advances. For example, contents are in transit from man creativity to machine creativity. Believe it or not, the digitization is now leading in advertising industry, and programmatic buying the mainstream way.

With AI joined in, the table top kiosk, together with other interactive touch screens, can be a strong helper in the new retail, specially when it’s laid outdoor, where people are more willing to consume. As for the changes it brings in for the offline sale, let’s take tabletop kiosk as a representative for all interactive multimedia kiosks in this article, and make an analysis following the points hereby as below.

1. Consumers Insight
In offline selling, targeting consumers is the premise of all activities. However, the traditional targeting depends a lot on subjectivity, there’s no way to tell details for all consumers either. AI is different, it can get consumers identified, keep records of their favor, forecast their consumption, lower the launch cost, and improve the marketing effectiveness. At the present time, interactive kiosks by SUNTUNE have been enabled with AI already.

2. Contents Creativity
As it’s known, most marketing ideas and designs are done artificially, with too long period of production and lack of creativity, unable to satisfy the interests of different consumers. Empowered with AI, however, the interactive tabletop kiosk can integrate and analyse materials in a short time, then generate options for marketing posters according to propaganda, marketing scenario, and consumers identification, which does save a lot of time for creativity, while attracts more attention from targeted customers.

3. Interaction Enabled
Thanks to the universal mobile devices, interactive technologies are soon well known by public, with the first wave as QR code, AR, mini programs, and later the more innovative as face identification, voice interaction, screen interaction, live broadcast, etc. The new technologies lead to a remarkable sensory experience.

4. Audience On Demand (AOD)
Programmed pattern, LBS (Location Based Services), IP empowerment, Real time optimization, these are the key functions of the tabletop kiosk. AI technology, by classifying and analyzing from big data, can find out the targeted consumers as well as their preferences, to help advertisers make the best choice on scenes, contents and time, to reduce the costs while achieve the optimal marketing effect.

5. Performance Evaluation
It’s no more a news for faked advertisements running on internet. To honest advertisers, it’s completely an unfair competition. However, when accomplished the renovation of digital transformation and integration, advertisers can see through the whole marketing process, including editing, publishing, analyzing, integrating, and completing the data report in the end. Digitization has not only helped advertisers save budgets, but also ensured the propaganda and its security from malicious competitions.

SUNTUNE is more inclined to improve this AI plus digitization supported marketing system, and have it applied on all future tabletop kiosks.

/by

Interactive touch display could usher in a outbreak period

interactive touch display

According to relevant reports, in the past 2019, interactive touch display got developed remarkably, particularly at the early period of corona virus. The fact is, commercial display monitor and conference system are not main choice for most companies, instead, many more are still relying on traditional TV plus independent audio processing system. Despite all this, the interactive touch display still got 250% growth compared to the year before. It tells three points at least. (1) The market has potential profits. (2) The growth continues rising. (3) It will take years for interactive touch display to break away from the traditional TV model and become the mainstream of commercial conference display.

Years ago, most commercial displays were made with LED. But LED got updated too fast, varieties too many, which caused the products unstable, and outdated soon in a few years. Interactive touch display, however, has to be invested heavily at first, with  cumbersome installation later, which makes it hard to be disassembled or replaced. For this reason, manufacturers like TCL, DAHUA, SUNTUNE, CHANGHONG have turned their attention to touch screens.

UNESCO advises to increase investment in education and training, so as to achieve the replacement of the relevant equipment within five years. Apparently the interactive touch display will have another round of development opportunities. Mr Zhang, the CEO of SUNTUNE company, who has accomplished hundreds of projects concerned with universities and schools, estimated that more than 10 millions of touch screens would be replaced in China by 2023, which is exactly the outbreak period of 5G and AI.

Supported with AI technology, interactive touch display has been successfully integrated with Bio-metrics, iAuto, VR (AR), and playing a huge role in the epidemic of COVID-19.

As data speaks for itself, the future is bright.

/by

Commercial display monitor and insight into market trend

commercial advertising touch display screen

Benefited from good policy, more and more scenarios are tried out for commercial display monitors. And so the display industry finds its opportunity growing steady for years. However, in the spotlight of IoT, Big Data, AI, the commercial displays get smarter, which means the trend will continue upward but with a sort of new momentum.

This growth spurt brings in not only opportunities, but also competitions. SUNTUNE has the faith that only those who are more proactive in marketing can get a head start on development. Only those who can focus on products upgrading and innovation will be leading in the competition.

As for the trend of commercial display monitor, we can gain an insight in three ways.

1. Participation and Experience
In the first stage, advertisements are transferred from paper to screens, from stand-alone to network, from Linux to Windows, then Android. Commercial displays got its first step for all things connected.
In the second stage, the keyword is EMPOWERMENT. By hardware the display monitors are engaged with touch screen, card reader, printer, camera etc, while by software the APP comes more sophisticated. No matter what, the core is PARTICIPATION. Without participation, there will be no interaction. Without interaction, the empowerment means nothing, nowhere could we find the operation data either.
But how to make customers stick to your commercial display monitors instead of your competitors’? The way is to enhance the experience. Then commercial displays come to its third stage. AI has empowered the displays with smartness, enabling the machines to listen, speak, watch, even think on its own. AI makes it easy to participate, while the experience more exciting. It’s the momentum that the commercial display monitors can be so popular in a short span.

2. Location bonus and Demand creation
At early stage, commercial display monitors grew on the location bonus, but this bonus is decreasing, which led to a low utilization of earlier devices. Hence the digital display manufacturers need to find new demands, or create the demands if need be.
Take the self service device for an example. To solve the queuing problem, self service ticket vending machine emerged. To help the fast food ordering, restaurant self service machine followed. To ease the headache of parking spot, the parking kiosk allowed fee deducted via electronic payment, cars can come or go in a minute. That’s the demand creation, by which not only the pain points get solved, the location continues releasing its bonus as well.

3. Social terms and Brand strategy
In layman’s mind, there is no the word “commercial display monitor”, because it’s not a generic term, unlike “Phone” or “TV” known by millions of people. For this reason, it’s worthwhile to keep on reinforcing the concept of “commercial display monitor”, so as to make it become one of the social terms. In the view of BRAND, fewer are there brands concerned with “commercial display” or “commercial monitor”. People would rather search by “advertising player” or “digital photo booth” to get the products they need. It’s completely different from searching specific names such as Apple, HUAWEI, DJI, NEC, etc. Therefore, manufacturers and distributors shall take brand establishment in priority, and promote the brand popularity in this competitive market.

Above all, the commercial display monitor has developed for 10 years. It comes to the stage of upgrading now, while the year 2020, when all of us are busy fighting with COVID-19, can be seen as Commercial Display 4.0. It’s a milestone for commercial display industry to greet with a new round of opportunities, though the market gets more complicated. Given that, SUNTUNE is adjusting its development strategies for next five years, which will be shared with public in the early of July.

/by

Network advertising media player and the developing analysis

network multimedia advertising player

With the smart city carried on, IoT has been sweeping across the whole display industry. As a result, it calls for updating and upgrading of all advertising media players, especially those mounted many years ago. It happens all the time when the market comes to a saturation, new demands will arise quick in a short time. Apparently, it’s the man-machine interface that will be welcome more, for it’s inclined to take advantage of the technologies like AI and 5G. Technology is the primary productive force after all.

Then by what factors the advertising media player is driven on? Let’s say FIVE. It’s not difficult to do some analysis for better understanding. (Send messages to info@suntune.net. We’ll be very happy to hear what you think on this topic.)

01. Location is relied heavy as usual.
Location here has two meanings. One is the device itself. Advertising media player is the mainstream media of offline advertisements. Its location gets concerned with scenarios around, while scenarios concerned with folks. It’s a must that folks and advertisers are matched directly. Hence the device location is important as one source for data management.
The second concept is that advertising contents shall be concerned with stores nearby, not those faraway in other locations. It works for chain stores. As for the audience, what they see is exactly about the local store they visit. This way it can raise more attendance, also make the advertisement better.

02. Display resolution comes higher.
It means the pixel pitch smaller. P1.2, P1.5, P2.0 could be the popular options for led display screens, while 4K, 8K, 10K for lcd media displays. They are all able to do well in dynamic displaying.

03. Response is faster.
Advertising media player is the best communication for dynamic contents. For advertisers, however, fast response is important equally to the service quality. For example, upload speed, contents review, issue verification, footage replacement, together they have become a sort of standard in advertising operations. CMS by SUNTUNE can deal with connection, debugging, management all in one platform.

04. Data management is more sophisticated.
Now that the advertising media player can work with wireless at a higher speed, more advertisers prefer wireless solution with moderate costs, while the signal can be safe, stable as well as speedy. By integration, SUNTUNE can help the application system set up, so as to make sure details displayed in full.

05. Human-computer interaction becomes mainstream.
The audience, with more requirements on personality and aesthetics, is pushing the interactive multimedia player to become the mainstream, with features such as ASR (Automatic Speech Recognition), image identification, infrared sensing etc. Moreover, weather, inventory, latest news can also be connected. All actions are for one purpose only, to take the initiative in reception.

So far the advertising media player has come to the bottleneck period, only by creation and audience focus, can the manufacturers continue aiming at the right direction.

/by

LED display light shining in five-year urban development

led magic ball light

We all love the urban landscape lighting. It makes the nightlife so colorful. However, it’s not right to exclude the led display light while think lighting means illumination only. Actually, LED display light has won many places in urban modernization, which is embodied in projects like led glow ball, led video curtain, led wall display, led mesh screen, and so on.

LED display light with creation can raise up the commercial value of a landscape, especially when the landscape means for a building. By now, one-fold display has been a past to the building landscape, outdoor display, sphere display, brick display, curved display, rotating display, too many displays to see. They bring in the popularity of commerce, or known as landmarks of a city.

LED display light leads to huge numbers of creative displays. For example, led panels have succeeded in integration with technologies such as naked-eye 3D, man-machine interaction, VR(AR), which makes the urban lighting only more alive. Meanwhile, creative displays can also work together with light carving, making the lighting projects brilliant even more. The HD video giant advertising led tv wall, so striking with impact, not only satisfies the advertising requirements, but also meets up with the city beautification. One thing I have to say, the led outdoor display has no more pestered by lights pollution. On the contrary, with latest technologies, the led display can adapt itself to the surroundings, automatically. Hence it has a unique role in the current urban developments.

No doubt the creative led displays are relatively expensive. But the growth doesn’t be held back. After all, creative displays are a kind of product with high added values. Although costs and risks exist at same time, it’s exactly where the charm is by customization. Moreover, what customers content is the value returned. For this reason, the manufacturers shall stick to own uniqueness, find more new demands from markets, and take a good use of whatever technologies they possess, if they want to come out of the homogeneous competition.

Above all, the landscape lighting is an indispensable part in urban development, while led display light plays an important role in whole process. Since it’s the creative displays required in markets, we have reasons to believe it will be the brands with innovation that will survive in competition.

/by

5G advertising totem pole with led street screens

advertising totem pole

5G is coming! The outdoor light poles, as the carrier of 5G and its micro NodeB, also come into scale faster than the last year. As a matter of fact, 5G poles are only one presentation of the smart applications. Then, what other functions shall the poles to have to make the applications complete?

Here are some points for reference.

1) Street Lights. 5G poles are originally based on city lighting, or no need to make the carriers into poles.

2) 5G micro NodeB. 5G stations are required massively, while the 5G micro NodeB can be a supplement to add more capacity, plus the layout of light poles are so intensive in a city, it’s a good option for these totem poles to hold up with micro NodeB.

3) Dome Camera. Security is a part of IoT. And 5G carriers have advantages with so large coverage of an area. It’s said, to mount the surveillance with 5G is a trend in the coming time.

4) Environment Detector. 5G totem poles could also be the carrier for city services, among which the environment detector is concerned a lot with our daily life, for it not only tells atmosphere conditions such as PM2.5, temperature and humidity, but also send warns ahead of tough weather.

5) LED street screens. LED street screens can play back the environment detection. Meanwhile it can also publish emergency warnings, or advertising contents. Same as other video billboards, LED street screens have a wide applications, and play an important part in the epidemic of corona virus.

6) IP DMB (Digital Multimedia Broadcasting). IP DMB can be the first output of natural disaster, public emergency, public hygiene, or public crisis. Since it can cover places more than LED street screens, people can learn the emergency in the first time, so as to reduce the loss to the minimum.

7) Smart charging pile. Green travel is encouraged now. By so the electronic cars have been prevailing for years. As predicted, charging piles can only be more with the popularity of electronic cars. Tests have proved that it’s economical to have charging piles integrated with 5G carriers.

Above all, a 5G totem pole shall carry on with lights, micro NodeB, video camera, environment detection, IP DMB and charging pile. In the process of smart city, these integrations are indispensable.

Attached:
Recent projects of outdoor LED pole advertising displays by SUNTUNE.

/by

Smart mirror advertising screen with body sensor hot in salon

mirror advertising screen with body sensor

Magic mirror is actually a mirror with TFT monitor display. When integrated with motion sensor, touch screen, camera, WiFi, and drived by a certain software or App, it becomes an interactive mirror tv. Samsung, who is famous for its smart phone and TFT panel, is said the pioneer of mirror displays.

SUNTUNE, though started later, has followed up and made new progress on tv in mirrors, thanks to the great technologies and the well-targeted steps.

By the name, magic mirror can be used exactly as how we use with a mirror. The magic is, it’s a tv mirror, a video mirror, a fitting room mirror with human-computer interaction. Accordingly, some features can only be unique to the magic mirrors. For example, you can enjoy hot news, traffic info, weather conditions, or precautions for going out, while no stop from dressing up. If like, you can even set up with a sweet voice to remind you of anything important. Amazing!

Magic mirror is seen often in retail and services, such as hair salon, fitness club, cosmetics shops, cafeteria, restaurant, hotel, etc. By a makeup software, the mirror can display instructions for dressing matching, even make a demo how you would look like instantly if you step in front of the mirror. By a healthy app, the mirror can tell out your health index, even suggest a health plan personally for yourself.

Magic mirror can also be applied in smart home system, and connected to lights, curtains, heaters, air-conditioner, even monitors. It can also receive information pushed from other smart devices.

Smart mirror will be a great helper in our lives.

/by