With the change and improvement of living standard, people take part in outdoor activities more than ever, and have frequent access to all kinds of outdoor media when waiting for cars, traffic jams and elevators. This has helped outdoor ads maintain a high arrival rate of around 86 percent over the past three years. Such a scale of crowd encourages advertisers to invest more on outdoor media. However, most brands would rather feed up the outdoor advertising with which the theme is distinct and the form is simple, not only to carry out brand promotion but also to scale out the latest marketing campaign.
As an incomparable application superiority, 3D outdoor advertising provides a brand new display platform. Particularly in recent years, with the gradual maturity of the industry chain, naked eye 3D has been greatly improved in terms of display technology, laminating technology and content production level, and has been successfully applied in many advertising fields.
Naked eye 3D displays in different places have their own crowd characteristics. Accordingly, advertisers can release different versions of advertisements so as to target different groups. For example, 3D elevator advertisement is more attractive to e-commerce, food, travel, automobile and other quick transaction advertisers, while cinema advertising media in addition to car brands, mobile phone software, cosmetics advertising also have increased. Railway stations, subways, airports and other transportation media attract more social software and information software.
Due to different application scenarios, SUNUNE has developed 3D outdoor advertising in different sizes, 32 inch, 43 inch, 49 inch, 55 inch, 65 inch, 75 inch, 86 inch are the regular with single screen. Customization is available for outdoor led 3D tv and video wall. As for the content production, SUNUNE provides many related services such as 2D to 3D, 3D video content customization, etc. Meanwhile, SUNTUNE’s self-developed naked eye 3D player can support real-time binocular 3D to naked eye 3D and naked eye 3D effect adjustment.
It’s worth mentioning here, in order to promote the advertising market, SUNTUNE 3D display team independently developed the naked eye 3D CMS management system, mainly applied for remote distribution and terminal control. By centralized control through the network server, it can support more than 10,000 naked eye 3D outdoor advertising terminals to be online at same time. The CMS system can be widely used in airports, hotels, shopping malls, chain stores besides the 3D outdoor advertising.
The combination of naked eye 3D and mobile internet gives 3D outdoor advertising space for development. Through technical experience and emotional connection, naked eye 3D advertising makes every scene become the contact point of outdoor marketing. A report says more than 80% of advertisers agree that it’s a trend to rely on technology to enhance the outdoor experience and interaction.
So we witnessed how 3D outdoor advertising came to scale, also saw the scene marketing interaction enhanced by using naked eye 3D. We also look forward to working with more outdoor media operators and advertisers to develop more promising 3D auto-stereoscopic displays, to bring up a new horizon of outdoor advertising.