With the advancement of social technology, outdoor advertising is rapidly transforming from traditional static billboards to dynamic digitalization. Outdoor advertising machine transmission information will not be affected by the weather while can bring good visual and auditory enjoyment, can be widely used in outdoor advertising playback, outdoor public information release, outdoor media communication, touch interactive query and other fields all-weather, which greatly improve the sense of picture hierarchy, and can better express details. The use scenarios of outdoor advertising billboards have gradually expanded from semi-outdoor to fully outdoor, and their challenges are more diversified.
The standard brightness of outdoor advertising player is to reach 1500 nits in an unobstructed sun environment to be called an outdoor display. Recently, a Singapore specialist digital signage consultancy conducted a set of reviews of outdoor displays. The results can be seen from a range of displays ranging from 450 Nits to 3,000 Nits, but a brightness of just 1,500 Nits does not look good in daylight. This means that the display brightness of only 1500 Nits will cause the attenuation and loss of visual communication, and cannot play a role in attracting public attention. However, SUNTUNE OHD series of outdoor billboards can achieve a brightness of up to 3000 Nits, which is exactly double the industry standard, ensuring a clear and bright display even in the face of midday bright glare, allowing the image to shine “backlight”.
As a screen display technology, “anti-glare” has been widely used in daily life such as mobile phones, tablets and displays. But for outdoor advertising billboards, if you don’t want to become a “public dressing mirror”, you need higher anti-glare indicators. Especially when applied to the information display scenario of the transportation industry, if the display is unclear or the refraction of strong light occurs, it will bring great risks to the road safety. SUNTUNE Outdoor Advertising Billboard provides enhanced picture visibility and reduced specular reflection through unique technology that enhances picture contrast and patented reflection cancellation film. Meanwhile, SUNTUNE outdoor advertising billboard is not only “anti-glare”, but also “anti-polarization”. Through the application of circular polarizing technology, the problem of “display blind zone” caused by traditional LCD displays when wearing polarized sunglasses is solved, and the road safety is guaranteed more comprehensively.
Outdoor advertising billboard is an important terminal in the construction of smart city informatization and an important element to create a city business card. The development of outdoor advertising billboards will provide a strong boost for the construction of smart cities.
