As we traverse deeper into the digital age, outdoor digital signage has rapidly become a go-to medium for businesses and organizations to disseminate important information and engage with their audience. From advertising to public messaging, this digital tool serves a myriad of purposes. However, the installation process of these high-tech displays requires careful consideration and strategic planning. Here are some essential dos and don’ts when it comes to mounting your outdoor digital signage.
Do: Consider the Location
The first rule in the book is selecting the optimal location. Do consider high-traffic areas where your sign will attract maximum eyeballs. Also, consider the accessibility of the location for regular maintenance and repair. The site should be clearly visible without being intrusive or hazardous.
Don’t: Neglect Environmental Factors
Never underestimate the power of Mother Nature. Don’t place your signage in locations where it can be damaged by environmental elements such as wind, rain, or intense sunlight. Consider investing in robust, weather-resistant enclosures to protect your signage from the elements and prevent potential damage.
Do: Opt for High-Quality Mounting Solutions
When it comes to mounting your signage, do not compromise on quality. It’s crucial to invest in heavy-duty, high-quality mounting solutions. While they may cost more upfront, these sturdy mounts reduce the risk of signage malfunction due to falling or shifting. Also, they’ll save you money in the long run by reducing maintenance costs and prolonging the lifespan of your signage.
Don’t: Ignore Local Codes and Regulations
Every municipality will have its own set of rules and regulations regarding outdoor advertising and signage. Don’t ignore these laws, as non-compliance can lead to hefty fines or even the removal of your signage. Always do your research or consult with a local authority to ensure that your signage meets all local codes and regulations.
Do: Plan for Regular Maintenance and Upgrades
Digital signage is not a set-it-and-forget-it type of technology. Do plan for regular maintenance to ensure your signage stays in optimal working condition. Also, be prepared for eventual hardware and software upgrades to keep your content fresh and your technology up-to-date.
Don’t: Forget About Power and Connectivity
Your digital sign needs a power source and, in most cases, an internet connection to operate effectively. Don’t install your signage too far from a power source, and ensure there’s a stable internet connection if your signage relies on real-time data or updates.
Do: Seek Professional Assistance
While it might be tempting to undertake the mounting process on your own to cut costs, this isn’t a task for the inexperienced. Do seek the help of professionals who have the necessary knowledge and equipment to safely and effectively mount your digital signage.
By following these dos and don’ts, you can successfully mount your outdoor digital signage, ensuring that it serves its purpose while standing the test of time. Remember, the right installation will not only save you time and money in the long run but will also enhance the overall effectiveness of your digital communication strategy.
