The advertising charging pile is the product of the integration of outdoor advertising equipment and new energy charging pile. As a good media carrier, not only can it make up for the profit of charging pile, but also can accelerate the process of urban media utilization. In addition, outdoor advertising internal reference believes that the advertising charging pile also has the following development potential:

1. Expand profit methods and enhance the use value of charging piles;
On the profit side, the existing profit model of charging piles is very single, almost only relying on charging service fees, and this profit is not ideal. However, combining digital out-of-home media with charging piles can not only provide convenience to customers without charging fees, thereby attracting more and more electric vehicle drivers, but also increase the company’s profits through additional revenue from advertising, creating a win-win situation between charging stations, customers and third-party advertisers.

2. Fixed scene, accurate advertising reach, high acceptance;
Charging piles are generally installed in public buildings and community residential parking lots or charging stations, the location is fixed, and brand owners can place suitable advertisements according to different scenes, giving the “cold” charging piles “vitality and temperature”.
As the place of home, the attributes of community life are very prominent, so advertising on charging piles is more affinity for residents. In this environment, brand advertisements are also more likely to be trusted and accepted by residents, so as to achieve better marketing results.

3. Digital operation, easy to monitor and operate advertising publication;
The torrent of the times is pushing outdoor media forward, and the traditional “information-informative” advertising has become a corner, and brand owners are more aware of the marketing effect brought by digital outdoor media. As an emerging media, the advertising charging pile is basically developing in the direction of digitalization, and the high-definition screen with the advantages of fast charging can attract users to stop. This also makes it easier for brand owners to monitor AD data and optimize and adjust subsequent AD delivery.

4. Driven by product characteristics, strengthen the positive effect of advertising
The construction of charging piles is to improve the urban ecological environment, which is a kind of urban home, which can help traditional cities transform into smart new energy cities, and its own environmental protection characteristics can help brands leave a lasting and positive impression.

At present, the charging pile advertising is mainly for B-end customer groups, and in the future, it can gradually enrich the “gameplay” of charging pile advertising, such as Rubik’s Cube Intelligent Investment, Instant Direct Investment, Focus Direct Investment and other C-end advertising and marketing platforms, one-click publication, convenient and fast!

As the size of outdoor LCD signage continues increasing, the brightness rises as well, such as 3500nits and above, plus the demand from single-sided to double-sided, such as double-sided vertical 86 inches, double-sided vertical 98 inches, etc. The biggest problem for such outdoor LCD signage is the thermal design, especially with shape requirements. However, the air-cooled system is difficult in achieving both good heat dissipation and meeting the waterproof and dustproof and narrow frame. Bad is, manufacturers who lack the strength of thermal design and R&D can only use air cooling for heat dissipation, so as to win orders. Only half or one year later, it will cause great problems in performance, the larger the monitors are, the more serious it is.

It can be seen that outdoor LCD signage has advantages and disadvantages for air cooling and heat dissipation.
ADVANTAGES
With scientific and reasonable thermal design, the heat dissipation and dust prevention is very good, especially in the early stage, due to the filter air resistance in the initial low impedance, the fan speed will be low, the total power consumption and noise will be low, the temperature difference is relatively low, the heat dissipation is better, and with low cost, the circle of design and production is faster.
DISADVANTAGES
The protection level can only achieve IP55. If the outdoor LCD signage has been working for 2 years while the filter screen has not been replaced, the filter impedance will become larger; the heat dissipation effect will gradually become worse. If the filter has not been replaced past the service life, it will cause failure in the system of heat dissipation, resulting in problems with outdoor LCD signage. Common ones are: LCD blackening, black screen, optical diaphragm wrinkle, fast light decay, yellow upper part of OC, board burning, etc., and the LCD highlight module is basically irrecoverable after damage.

Of course, maybe some people will say, don’t we replace the filter in time? When the outdoor LCD signage is actually applied, it is not so perfect as our designer imagined, because the product is in the outdoors, the maintenance time will have a certain limit, and how to determine the service life of the filter, what time to replace neither waste nor lag, which I believe many people in the industry have not yet mastered; Moreover, there is a harsh environmental uncertainty in the application of air cooling and heat dissipation outdoors, and there are indeed problems such as moisture/salt spray entering the inside of the equipment, which increases the failure rate of electronic products; Finally, due to the requirements of air-cooled air duct, it is necessary to make waterproof and dustproof design space for the inlet and outlet, especially for double-sided narrow frame side hanging or ceiling signage, there is insufficient space, leading to modification of the modeling, which is difficult to solve at present.

SUNTUNE BELIEVES THAT THE FUTURE TECHNOLOGY DIRECTION MAY BE MAINTENANCE-FREE SOLUTIONS SUCH AS HEAT EXCHANGE, VC, WATER COOLING AND HEAT DISSIPATION AND MEET IP66; the air cooling scheme still exists but the problem of filter life should be solved. Due to the small cake of the outdoor LCD industry, it has not been able to promote large enterprises to enter the industry to invest in research and development, slow technological progress, low price competition, weak protection of intellectual property rights, and shortage of talents, these are the problems faced. It is hoped that more companies will enter the outdoor LCD signage industry to jointly promote product technology change; after all, some special products need to use new technologies to be competitive and highly reliable.

Smart community refers to a community with intelligent information display as the basic unit, making full use of the Internet of Things, cloud computing, mobile Internet and other new generation information technologies to provide residents with a safe, comfortable and convenient living environment, so as to form a new management model based on informatization and intelligent social management and services.

1. Smart Community System Functional Summary
1) Enable every resident to enjoy the safety, comfort, health and convenience brought by intelligent information displays;
2) Networked management, to provide safe, efficient and intuitive services for every resident;
3) Community information services, including publishing community management information and user inquiry information;
4) Community medical services, to provide protection knowledge services for every household.

2. The value of digital information displays to the community
1) Advancement: The digital outdoor LCD display screen is used to play a variety of massive content such as pictures, animations, and videos, reflecting the advanced nature of the community publicity board.
2) Timeliness: Community announcements, spiritual civilization publicity, common sense of life, news information, weather information, disease prevention knowledge and other information close to life, and the masses are released in a timely manner, which are also more accepted by the community.
3) Convenience: It is convenient for community residents to pay water and electricity bills and do the social security card information inquiry.

3. Play the content
1) Use digital outdoor display screens to play pictures, animations, videos and other colorful and massive content, reflecting the advanced nature of community publicity.
2) Play lively and vivid video content to increase the interest of promotional content, increase touch functions, interact with the community, attract the public, and form effective communication.
3) Through the intelligent network system, multiple devices can play content synchronously without leaving home.

4. How information is disseminated
1) Community display devices connect to the server’s management platform through 4G, Wi-Fi, Internet, and publish information remotely through management software, etc.
2) Community display devices are connected to the service host through the internal LAN, and information is published through management software.
3) Make the playback content on the management software, download it to the U disk, and update the playback content of each device through the U disk.

5. Recommended outdoor digital display model
1) Choose 55 inch BOE/LG LCD screen.
2) The brightness requirements are 2000cd/㎡ at least, with ambient automatic light perception, tempered explosion-proof glass.
3) The internal structure is designed according to the requirements for reinforcement, the firmness of the whole equipment structure can resist 12-level typhoon, the cabinet material is made of galvanized steel plate, the painting process adopts double-layer spraying outdoor powder, and the equipment is fixed with cement base + bolts interspersed to the base for fixation.
4) The whole machine adopts high-quality cooling fan to dissipate heat, plus lightning protection, overload, overvoltage, overcurrent, overtemperature protection equipment, and the structure adopts design to be rainproof, dustproof and anti-sun.
5) Feature required: It adopts industrial-grade embedded Android motherboard, which can support Wi-Fi, RJ45, 4G networking, and support simultaneous control of all machines or single control of one unit, and support full HD 1920×1080 decoding.

6. Electrical parameters
1) The shell material is fully galvanized steel plate cabinet, the exterior surface is metal paint, anti-magnetic, anti-static, waterproof material, the whole machine adopts IP55 outdoor all-weather waterproof and dustproof, anti-theft, explosion-proof and other designs.
2) Highly reliable electrical protection
Leakage, overload, overvoltage protection, lightning protection device, overtemperature protection, etc.
3) Audio: It adopts two-channel, stereo surround power amplifier system, and the output power is 8 ohms 2×10W.
4) The standard of working environment temperature is 50°~ -30°, and the cooling adopts units of high-quality combination fan.
5) Protective glass: 6mm tempered explosion-proof glass.
6) The whole system adopts the principle of modular design, sustainable design and maintainable design.
7) Machine fixation: Multiple M16-24 screw posts are poured from the ground, interspersed to the bottom of the machine and fixed with nuts.
8) Light sensing and overheating protection system
Screen backlight adopts automatic ambient light sensing. The real-time adjustment of screen brightness not only meets the clear image display in the strong direct sunlight environment, but also makes the screen not dazzling and energy waste at night. When the internal temperature of the machine exceeds the limit of the LCD screen, the thermal management system will respond to turn off the LCD screen in the first time, to protect the LCD screen working in harsh environment for a long time without damage.

With the continuous acceleration of urbanization, the continuous development of the economy, the continuous improvement of living standards, the continuous development of transportation, the continuous frequency of people’s outdoor activities, and the continuous strengthening of spiritual enjoyment requirements, outdoor advertising business has sprung up. However, the outdoor environment not only has high requirements for the quality of the display advertising player, but also affects the installation of the display screen, and the installation method varies according to the outdoor place. Outdoor advertising players are mainly divided into the following installation methods: embedded type, hanging type, step type, column type, wall mounted type, etc.

1. Wall-mounted installation
Generally, a force point is made on the wall or column, the outdoor advertising player is hung on the wall, and the wall or column is used as a fixed support.

2. Column installation
Due to the lack of walls or available support points around, the installation method of column outdoor advertising player has high requirements for steel structure and is the most common installation method. For example, most of the outdoor advertisements in communities, squares, streets, scenic spots, etc. are installed by columns.

3. Step-mounted installation
It is mainly installed on the façade of the steps, and when the video is played, it will present a very beautiful display effect.

4. Pendant installation method
Mainly using the designed steel structure, the outdoor LCD advertising body is hung on the structure. It is used outdoors without wall support, and in the case of temporary use of outdoor advertising displays, the lifting method has obvious advantages.

5. Inline installation
Generally, a steel structure is installed on the wall, and then embedded in the outdoor advertising player screen with the support of the steel structure; mainly the installation place is the external wall of the building and the airport.

With the construction of smart cities, shopping malls, squares, scenic spots, schools, parks, communities, bus stops and many other places, from a single pictorial publicity era gradually to the era of intelligent advertising, outdoor advertising equipment in major fields of advantages are increasingly prominent; the outdoor display totem has also ushered in a new boom.

As a member of the commercial display industry, for more than ten years, SUNTUNE has been constantly developing, constantly innovating, self-driven, self-refined, so what are the advantages of SUNTUNE’s outdoor advertising totem?

1. Outdoor protection
The protection level of the outdoor totem can reach IP65; meanwhile, it can also meet customer requirements in waterproof, dustproof, explosion-proof, anti-theft and other aspects.

2. Touch Query
Food boards, newspaper columns, traffic inquiries, etc. interaction.

3. Remote control
When there are more outdoor totems, it can realize one-click replacement of content and set automatic adjustment of shutdown time.

4. Two ways for heat dissipation
That is, ①Air cooling, and ②Air conditioning. By the temperature of different regions, it’s advised to consider the selection of different heat dissipation methods, to ensure that the outdoor advertising totem can work normally in the environment of -40 ° C to 55 ° C, and truly not afraid of cold and rain.

5. Brightness
The outdoor advertising totem, because of its application environment, resulting in the choice of LCD is also different. During the day, the brightness in the sun is relatively large, requiring outdoor totems to be visible in the sun. At night, the brightness can be automatically adjusted, suitable for human eyes to watch.

6. UV protection
If the Ultraviolet prevention and control is not done in place, it’s easy to cause damage to the LCD screen, blacken screen, and even lead to the scrapping of the LCD screen. SUNTUNE has been engaged in the outdoor industry for more than 10 years, and can deeply understand the damage of sunlight to LCD screens, and the UV blocking rate reaches 99%. It can protect the LCD screen better.

In addition, SUNTUNE’s outdoor advertising totem has its professional quality requirements in many aspects such as lightning protection, load-bearing, wiring and thermal design, and is committed to providing customers with satisfactory services.